PALL MALL NEW ADVERTISING

From 1 May to 31 July in 24 cities in Russia passes a national promotional sale Pall Mall "FOUND YOUR NEW ILUSSIONS." The essence of shares: 10 unique codes send reams of Pall Mall for the sms-room, Mini Cooper describe their dreams and give him a name, had filled out questionnaires-liner and you have a chance to win one of ten cars Mini Cooper. The project KEY GLOBAL Point sells BTL program in the channel HoReCa. C 8 June to 1 July (every Thursday, Friday and Saturday) worked 3 promo commands (each composed of 3 - x men), moving to the places most crowding target audience (Internet cafes, coffee houses, clubs, etc.) where promoters informs the audience an ongoing campaign "FOUND YOUR NEW ILUSSIONS", urging audiences to the activity.

Mechanics: Promoter calls to potential TSA representative Pall Mall, tells the circumstances shares; Then promoter invited to participate in the game "Podberi key to the Mini with Nature" * for IPAQ Then promoter offers party promotions begun to change its cigarette pack of competing brands to a new pack of Pall Mall, explaining party that it is the stack of Pall Mall is the key of the Mini Cooper car. Also promoter announces that the party gets a chance to win a Mini Cooper you fancy filling with AVP stake.