BAT IN RUSSIA

"BAT Russia issued cigarettes Pall Mall Premium Blend in the new format 29.02.2008 In February 2008, "BAT Russia launched a" brand cigarettes Pall Mall Premium Blend, which is implemented in the new family-friendly format Pall Mall Extra Kings - a cigarette in 94 mm in length. For cigarettes Pall Mall Premium Blend was designed bag of the finest tobaccos, which gives a special taste of cigarettes softness. Pall Mall Premium Blend launched at the global level. Russia was the first market where there Pall Mall Premium Blend, during 2008 mark will be launched in other markets, "British American Tobacco". Mark Pall Mall Premium Blend is presented in two versions: Pall Mall Premium Blend 7 with the content of 7 mg of tar and 0.7 mg of nicotine, Pall Mall Premium Blend 4 with the contents of 4 mg of tar and 0.4 mg of nicotine. Sales of Pall Mall Premium Blend began in February in the 30 largest cities of Russia, and after a national level. The proposal is designed for the average consumer price cigarette segment, the maximum retail price of cigarettes Pall Mall Premium Blend is 28 rubles. Cigarettes Pall Mall Premium Blend manufactured in Switzerland, in the factory "British American Tobacco" in the city Boncour. "Pall Mall Premium Blend - a premium offer for the average consumer brands price segment. Migrating customers to more expensive brands of cigarettes, and increase in the average price segment became reasons for starting Pall Mall Premium Blend in the Russian market "- said Natalia Pavlova, manager of the group marks" BAT Russia. "