PHILIP MORIS lider in advertiseing in RUSSIA

Philip Morris Leader among advertisers in the outdoor advertising. In the 50 largest cities PM posted outdoor advertising to $ 16.6 million, overtaking the MTS ($ 15.7 million) and Samsung ($ 14.8 million). Compared with the PM BAT looks modest, he spent on outdoor advertising only $ 8.6 million.

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WHO SMOKE PARLIAMENT?

Who smoke PALL MALL in Russia? According to a poll in Russia PALL MALL has a stable market segment 9% and this brand is designed for young people up to 30 years old, and are considered club cigarettes. Also, "BAT" Russia imposes permanent gamah innovations in color, and even changed the shape that brings packs of cigarettes to its "PARLIAMENT". Young refers to innovate positively and choose precisely these cigarettes.

BAT IN RUSSIA

"BAT Russia issued cigarettes Pall Mall Premium Blend in the new format 29.02.2008 In February 2008, "BAT Russia launched a" brand cigarettes Pall Mall Premium Blend, which is implemented in the new family-friendly format Pall Mall Extra Kings - a cigarette in 94 mm in length. For cigarettes Pall Mall Premium Blend was designed bag of the finest tobaccos, which gives a special taste of cigarettes softness. Pall Mall Premium Blend launched at the global level. Russia was the first market where there Pall Mall Premium Blend, during 2008 mark will be launched in other markets, "British American Tobacco". Mark Pall Mall Premium Blend is presented in two versions: Pall Mall Premium Blend 7 with the content of 7 mg of tar and 0.7 mg of nicotine, Pall Mall Premium Blend 4 with the contents of 4 mg of tar and 0.4 mg of nicotine. Sales of Pall Mall Premium Blend began in February in the 30 largest cities of Russia, and after a national level. The proposal is designed for the average consumer price cigarette segment, the maximum retail price of cigarettes Pall Mall Premium Blend is 28 rubles. Cigarettes Pall Mall Premium Blend manufactured in Switzerland, in the factory "British American Tobacco" in the city Boncour. "Pall Mall Premium Blend - a premium offer for the average consumer brands price segment. Migrating customers to more expensive brands of cigarettes, and increase in the average price segment became reasons for starting Pall Mall Premium Blend in the Russian market "- said Natalia Pavlova, manager of the group marks" BAT Russia. "

PALL MALL NEW ADVERTISING

From 1 May to 31 July in 24 cities in Russia passes a national promotional sale Pall Mall "FOUND YOUR NEW ILUSSIONS." The essence of shares: 10 unique codes send reams of Pall Mall for the sms-room, Mini Cooper describe their dreams and give him a name, had filled out questionnaires-liner and you have a chance to win one of ten cars Mini Cooper. The project KEY GLOBAL Point sells BTL program in the channel HoReCa. C 8 June to 1 July (every Thursday, Friday and Saturday) worked 3 promo commands (each composed of 3 - x men), moving to the places most crowding target audience (Internet cafes, coffee houses, clubs, etc.) where promoters informs the audience an ongoing campaign "FOUND YOUR NEW ILUSSIONS", urging audiences to the activity.

Mechanics: Promoter calls to potential TSA representative Pall Mall, tells the circumstances shares; Then promoter invited to participate in the game "Podberi key to the Mini with Nature" * for IPAQ Then promoter offers party promotions begun to change its cigarette pack of competing brands to a new pack of Pall Mall, explaining party that it is the stack of Pall Mall is the key of the Mini Cooper car. Also promoter announces that the party gets a chance to win a Mini Cooper you fancy filling with AVP stake.

PALL MALL STREET

This article is about the London street. For other uses of the term, see Pall Mall.

A View of St James's Palace, Pall Mall etc by Thomas Bowles, published 1763. This view looks east. The gatehouse of St James's Palace is on the right.
Pall Mall (/pæl mæl/) is a street in the City of Westminster, London, situated in SW1 and parallel to The Mall, from St. James's Street across Waterloo Place to the Haymarket; while Pall Mall East continues into Trafalgar Square. The street is a major thoroughfare in the St James's area of London, and a section of the regional A4 road.

Pall Mall is best known for being the home to various gentlemen's clubs built in the 19th century and early 20th centuries. These include the Athenaeum, Travellers Club, Reform Club, United Services Club (now occupied by the Institute of Directors), Oxford and Cambridge Club and Royal Automobile Club.

100 Pall Mall, former location of the National Gallery between 1824 and 1834.
The freehold of nearly all of the southern side of the Pall Mall has belonged to the crown for several hundred years, and is still owned by the Crown Estate. St. James's Palace is on the south side of the street at the western end. Marlborough House, which was once a royal residence, is next to it to the east, opening off of a courtyard just to the south of the street. The Prince Regent's Carlton House once stood at the eastern end of the street. Pall Mall was also once the home of the War Office, with which it became synonymous (just as Whitehall refers to the administrative centre of the UK government). The War Office was based in a complex of buildings based on the ducal mansion of Cumberland House which was designed by Matthew Brettingham and Robert Adam.

There were at least two other architecturally important ducal residences in the street, Schomberg House, and Buckingham House, the London residence of the Dukes of Buckingham and Chandos which was rebuilt for them by Sir John Soane (not to be confused with the Buckingham House which became Buckingham Palace).The former branch of the Midland Bank in Pall Mall was designed by Sir Edwin Lutyens

HISTORY OF PALL MALL

Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette.
In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. Their new owners who used the premium brand to test out innovations in cigarette design, with the "king-size" (now the standard size for cigarettes at 85mm), then a new way of stuffing the tobacco that was supposed to make the cigarettes easier on the throat.

Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs" or 100mm cigarettes (again creating a standard, this time for long cigarettes). It would later be dethroned in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should." Ironically, in the 1940s, Pall Mall had its own grammatically incorrect slogan which touted it as the cigarette which "travels the smoke further".

In 1994, Pall Mall and Lucky Strike were purchased by Brown & Williamson Tobacco Corporation as the former American Tobacco company shed its tobacco brands[1]. At the time, Pall Mall had fallen behind in design, remaining one of the few cigarette brands to remain filterless. Finally, in 1987, the new filtered Pall Malls were introduced, catching up with the industry that was shaped by their innovation. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.
Pall Mall currently is in the 'Growth Brand' segment of the R.J. Reynolds brand portfolio

Within British American Tobacco Pall Mall is one of their four drive brands.

Pall mall illustrated in Old English Sports, Pastimes and Customs, published 1891

Pall mall (pronounced pal-mal) or palle maille was a game played in the 16th and 17th centuries, and a precursor to croquet. The name comes from the Italian pallamaglio, which literally means "-mallet-ball". It was played in a long alley with an iron hoop suspended over the ground at the end. The object was to strike a boxwood ball of about 1 foot (30cm) in circumference (about the same size as a modern croquet ball) with a heavy wooden mallet along the alley and through the hoop with the fewest hits possible.
Pall mall was popular in Italy, France and Scotland, and spread to England in the 17th century. The name "pall mall" refers not only to the game, but also to the mallet used and the alley in which it was played. Many cities still have long straight roads or promenades which evolved from the alleys in which the game was played. Such in London are Pall Mall and The Mall, in Hamburg the Palmaille and in Utrecht (NL) the Maliebaan. When the game fell out of fashion, some of these pall malls evolved into shopping precincts, hence the modern name of shopping centres in the USA: shopping malls[citation needed]; others evolved into grassed shady promenades, still called malls today.
The game, and its gentler descendent lawn billiards, is administered by the Hampstead Lawn Billiard and Skittles Club[1], and it has recently been revived by the Village CC[2] who have been asked to play it in the 2012 Olympics as a demonstration sport.